The Academic Genome?

I can’t tell if someone is pulling our collective leg in this article in Inside Higher Ed.

Sample paragraphs:

Establish an open-source competency ecosystem. We need competencies to be open, shareable and connectable within and among both third-party and open-source platforms. Everyone will benefit from resources connected under common technical constructs. This “edusystem” of competencies will be a resource for faculty building courses, aligning learning to industry competencies and communicating out student proficiencies to transcripts and employers.

And this:

In their book Degrees That Matter, Natasha Jankowski and David Marshall describe a “learning systems paradigm” that builds on the work of hundreds of postsecondary institutions using the Degree Qualifications Profile, Tuning and the VALUE Rubrics of the Association of American Colleges & Universities to map what is their local academic genome. This work makes possible the specification and coding of digital, machine readable cyberobjectives and cybercompetencies, which are finely grained, unambiguous, actionable statements of instructional intent. The resulting continuous telemetry of real-time, digital data enables evidence-based analytics and adaptivity developments which are increasing the power and efficacy of learning systems.

Maybe you think that is great … maybe you don’t. But it is happening — all around us.

It reads like someone used a computerized jargon and cliche generator to create an article.